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Lippold, Dirk [Verfasser]

Wiesbaden : Springer Fachmedien Wiesbaden

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UID:

b3kat_BV043408013

Format: 1 Online Ressource (VIII, 59 S. 29 Abb. in Farbe)

Edition: 1. Aufl. 2016

ISBN: 9783658122355

Series Statement: essentials

Additional Edition: Erscheint auch als Druckausgabe ISBN 978-3-658-12234-8

Language: German

Keywords: Akquisition ; Business-to-Business-Marketing

DOI: 10.1007/978-3-658-12235-5

URL: Volltext

URL: Abstract

URL: Inhaltsverzeichnis

Author information: Lippold, Dirk

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