UID:
almafu_9959231535002883
Format:
1 online resource (299 pages) :
,
illustrations.
Edition:
1st ed.
ISBN:
3-8394-3754-7
Series Statement:
Postcolonial Studies 29
Content:
Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.
Note:
Frontmatter 1 Table of Contents 5 Acknowledgments 9 1. Introduction 13 2. Governing through desires Brands, identities and the case of Visibly Hot 29 3. Longing to be different 103 4. Affective labor 165 5. (Un)fulfilled promises and different conflicts 221 6. Conclusion 269 7. Bibliography 277
,
Issued also in print.
,
In English.
Additional Edition:
ISBN 3-8376-3754-9
Language:
English
Subjects:
Economics
,
Ethnology
Keywords:
Hochschulschrift
DOI:
10.14361/9783839437544
URL:
Volltext
(URL des Erstveröffentlichers)
