Format:
1 Online-Ressource (vi, 334 Seiten)
ISBN:
9789027263599
,
9027263590
Series Statement:
Discourse approaches to politics, society and culture volume 79
Content:
"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, the intended readership includes cognitive musicologists, semioticians, historical linguists or scholars of neighbouring disciplines"...
Note:
Includes bibliographical references and index
,
Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna -- Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Žmavc -- Metaphor as a (de- )legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu -- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana -- "The end is near" : negative attitude and fear in political discourse / Francisco O.D. Veloso and Dezheng Feng -- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina -- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A' Beckett -- Saving face online : institutional responses to negative customer reviews on TripAdvisor / Christopher Hopkinson -- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng -- Persuasion in academic discourse : cross-cultural variation in Anglophone and Czech academic book reviews / Olga Dontcheva-Navrátilová -- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Dueñas -- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclová -- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antović
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-90-272-0138-6
Language:
English
Subjects:
Comparative Studies. Non-European Languages/Literatures
Keywords:
Electronic books.
URL:
URL des Erstveröffentlichers
URL:
Volltext
(lizenzpflichtig)
