Format:
1 Online-Ressource (xvi, 172 Seiten)
Edition:
First edition
ISBN:
9781789738179
,
9781789738193
Content:
This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains
Note:
Content: Copyright; Dedication; Table of Contents; List of Figures; Author Biography; Foreword; Acknowledgements; 1. Introducing Data-driven Content; Data-driven Content; The Data-driven Content Process; Needs: Data Discovery, Opportunity and Consolidating Needs; Collection: Data Collection, Assessment and Labelling; Processing: Data Processing, Storage and Distribution; Management: Data Managing, Integrity and Usefulness
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-1-78973-818-6
Language:
English
Subjects:
Economics
DOI:
10.1108/9781789738179
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
URL des Erstveröffentlichers
URL:
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