UID:
almahu_9949593411402882
Format:
1 online resource (xiv, 601 p.)
Edition:
3rd ed. / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
ISBN:
9781412996761 (ebook) :
Content:
This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
Note:
Previous ed.: published as by William O. Bearden and Richard G. Netemeyer. 1999.
Additional Edition:
Print version : ISBN 9781412980180
Language:
English
Subjects:
Economics
,
Sports Science
Keywords:
Wörterbuch
;
Wörterbuch
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
Volltext
(URL des Erstveröffentlichers)