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  • 1
    Online Resource
    Online Resource
    Scientific Advertising (2019)
    Newburyport : Dover Publications
    Details
    UID:
    b3kat_BV046686725
    Format: 1 online resource (115 pages)
    ISBN: 9780486843926
    Content: A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns
    Note: Description based on publisher supplied metadata and other sources
    Additional Edition: Erscheint auch als Druck-Ausgabe Hopkins, Claude C. Scientific Advertising Newburyport : Dover Publications,c2019 ISBN 9780486836058
    Language: English
    Library Location Call Number Volume/Issue/Year Availability
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