Format:
1 Online-Ressource (xiii, 256 Seiten)
,
Illustrationen
Edition:
First edition
ISBN:
9781839096006
,
9781839096020
Content:
With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever; while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets
Note:
Chapter 1: Introduction -- Chapter 2: Customer information processing and decision making in CTEs -- Chapter 3: Wonderment and magic -- Chapter 4: Virtual reality -- Chapter 5: Augmented reality -- Chapter 6: Mixed reality -- Chapter 7: Internet of everything -- Chapter 8: Enabling technologies -- Chapter 9: Conclusion
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-1-83909-601-3
Language:
English
Subjects:
Economics
DOI:
10.1108/9781839096006
URL:
Volltext
(URL des Erstveröffentlichers)
