Format:
1 Online Ressource (x, 229 Seiten)
ISBN:
9781119680260
,
9781119680321
Content:
COVER -- COPYRIGHT -- TITLE PAGE -- CONTENTS -- FOREWORD -- INTRODUCTION -- HOW TO READ THIS BOOK -- THE ACCIDENTAL AGENCY -- PART ONE: VISUAL CONTENT IS KING -- CHAPTER 1 ENVIRONMENTAL INFLUENCES AND THE RISE OF VISUAL CONTENT -- ENTER A NEW MILLENNIUM AND THE RISING DEMAND FOR VISUAL CONTENT -- 2007: THE YEAR THAT CHANGED EVERYTHING -- A DECADE DRIVEN BY VISUAL MEDIA -- CHAPTER 2 VISUAL CONTENT AND HUMAN NATURE -- THE BRAIN SCIENCE OF VISUAL COMMUNICATION -- SPEAKING VISUALLY IS NATURAL-AND NOW, IT'S EXPECTED -- CHAPTER 3 QUALITY VISUAL CONTENT REIGNS SUPREME -- SO: BEAUTIFUL DESIGN REIGNS SUPREME? -- TODAY'S AUDIENCES HAVE TWENTY-FOUR-KARAT-GOLD EXPECTATIONS -- PART TWO: 8 RULES OF VISUAL COMMUNICATION -- CHAPTER 4 RULE 1: ALWAYS THINK ABOUT CON-TEXT -- EXERCISE: HOW LONG WILL COMPREHENSION TAKE? -- CHAPTER 5 RULE 2: SMALL VISUAL CUES HAVE A LARGE IMPACT -- TWITTER'S INFAMOUS STAR-VERSUS-HEART WAR OF 2015 -- EXERCISE: EMBRACING UNIVERSAL IMAGERY -- CHAPTER 6 RULE 3: THERE'S NO GOLD AT THE END OF THAT RAINBOW -- CHOOSING THE RIGHT COLORS FOR YOUR VISUAL CONTENT -- EXERCISE: DO THESE COLORS MATTER? -- CHAPTER 7 RULE 4: GOOD VISUAL STRATEGISTS ASK "WTF?!" -- EXERCISE: FONT ASSOCIATION IN ACTION -- CHAPTER 8 RULE 5: AVOID THE STIGMA OF STOCK -- THE GROWING AVERSION TO STOCK IMAGERY -- IT'S NOT JUST STOCK PHOTOGRAPHY: STOCK ILLUSTRATIONS POSE RISKS TOO -- EXERCISE: WHEN STOCK IMAGERY IS ALL YOU CAN USE -- CHAPTER 9 RULE 6: STAND OUT AT THE COCKTAIL PARTY -- YOUR AUDIENCE WANTS CUSTOM, PERSONALIZED CONTENT -- EXERCISE: WHICH APPLE APPEALS MOST TO YOU? -- CHAPTER 10 RULE 7: USE PROPER DATA VIZ THROUGHOUT -- CASE IN POINT: DON'T SKIP THE SCALE -- ADHERE TO THE COMMON LANGUAGE OF DATA VIZ -- DRESSED-UP DATA VIZ CAN DO MORE HARM THAN GOOD -- EXERCISE: TOP DATA VISUALIZATION MISTAKES TO AVOID.
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-1-119-68022-2
Language:
English
Subjects:
General works
Keywords:
Visuelle Kommunikation
;
Kommunikationswissenschaft
;
Medientheorie
;
Unternehmen
;
Kommunikation
URL:
Volltext
(Lizenzpflichtig)
Author information:
Kawasaki, Guy 1954-
