Format:
1 Online-Ressource (vii, 160 Seiten)
Edition:
Second edition
ISBN:
9781350090293
Series Statement:
Basics fashion management
Content:
"A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"--
Note:
Includes bibliographical references and index
Additional Edition:
Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-3500-9027-9
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781350090286
Language:
English
Subjects:
Economics
Keywords:
Mode
;
Marketing
;
Vermarktung
;
Markenpolitik
;
Öffentlichkeitsarbeit
;
Internet
;
Ratgeber
;
Electronic books
DOI:
10.5040/9781350090293
URL:
URL des Erstveröffentlichers
