Format:
1 Online-Ressource (xviii, 188 Seiten)
Edition:
First edition
ISBN:
9788831322461
Content:
INNOVATING BUSINESS WITH ART -- Copyright -- Table of Contents -- Foreword -- Introduction to the international edition -- Introduction The Desire to Discuss Innovation and Method -- 1 An Overview -- 2 Art and Identity: How Art Guidesand Innovates Identification Processesto Generate More Effective Behavior -- 3 Art as a Training Tool: How to Organizea Training Process Based on ContemporaryArt to Upgrade Skills and Competences -- 4 Contemporary Art in Process and ProductInnovation: From the Concept of "Artifacts"to the Renewal of Company Thinking -- 5 Competitive Advantage When Speakingof Art in Companies -- 6 Artistic Interventionsand the Covid-19 Pandemic -- Appendix Innovating Business with ArtThe Fondazione Ermanno Casoli Method -- Acknowledgements -- Bibliography -- BACK COVER.
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-88-31322-46-1
Language:
English
Author information:
Antal, Ariane Berthoin 1954-
