Format:
1 online resource (55 pages)
Edition:
1st ed
ISBN:
9783965964792
Note:
Description based on publisher supplied metadata and other sources
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Intro -- Imprint -- Introduction: How this book supports you -- Add-on, press reviews and customer feedback -- Content of the book -- Structure of the book -- Information as desired and additional material to the book! -- Personal eBooks and eCourses -- Manipulation Fear & -- Conformism: How Influencing Works // By Simone Janson -- The daily manipulation -- Manipulation in the job -- Dangerous manipulation -- Social media and the Internet as a danger? -- Adorno on social adjustment -- When are we most vulnerable? -- Business seduction: bewitching people with facts and figures? // By Anne M. Schüller -- Showing emotions is like putting blinkers -- Emotions always have priority in the brain -- Reason in acting without feelings is not possible -- Pokerface managers are resource destroyers -- Sovereignty and charisma instead of brooding -- Get out of the black box of emotional neutrality -- Emotions in business: from the mood to the purchase decision // By Dr. Cornelia Topf -- Never forget that feelings are in the game! -- The illusion of the easily computable human being -- Homo oeconomicus - just a product of economic theory? -- Deciding is not rational! -- Gray in gray and pink -- Deeply human -- Marketing: Customers choose the emotional quality -- If I had heard on the belly! -- Emotional is not unsuitable -- The overwhelming impulse of emotions is frightening -- Feeling as a career-out? -- Feel better under control? -- Use emotions consciously -- Emotions to communicate them? -- Describe instead of snooping -- What happens in the brain? -- Emotions as suggestions to the mind -- Manipulation Through Visual Selling: The Power of Images // By Miriam & -- Marko Hamel -- Pictures arouse feelings -- Strong pictures decide for us -- Pictures and their effect -- Discovery Tour: Observing the environment, learning to find, see and understand images
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Consciously perceive images -- Growth and Change: The 7 layers of resistance // By Claudia Simon -- And why do we have to do it differently now? -- What should be changed? -- Where should the change take place? -- How should the change be caused? -- The road to growth -- Master digital transformation in companies: 3 tips for better employee experience // By Ulrike Stahl -- Two kinds of self-images -- Error prevention vs. error acceptance -- R like travel -- Summary -- Social selling and time management: 6 tips for an effective sales strategy // By Sandra Schubert -- Virtual Relationship Box -- 1. The agony of choice -- 2. Be and remain unmistakable -- 3. Openness scores -- 4. Personality enriched -- 5. InterACTIVE - but not intrusive -- 6. Flexibility in the communication channel -- Conclusion: A clear strategy is necessary -- Appearance Effect Attitude: The fight for attention // By Sally Hogshead -- The look of others -- The perfect blogpost? -- Failure at the competition -- When valuable messages are withering -- You must convince! -- The fight for attention -- We do not live in a vacuum -- The purpose of your message -- How do you reach your goal? -- Onboarding and new in the job: observe unwritten rules // By Helga Brüggemann -- New job: Also observe unwritten rules -- A question of expectations -- What are the rules in the contract? -- Rules create security when onboarding -- The limits of social systems -- What information is made available when? -- Startups vs. conventional companies -- How do the onboarding rules come about? -- Share your own knowledge -- Quick-wittedness as a mental protective screen: switch off the response reflex // By Peter Kensok, Petra Schächtele-Philipp -- From positive thinking to affirmation -- Like a counter-charm -- Who's crying is not right -- Use inverse logic -- Agree instead of annoy -- The art of not reacting
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Take time for the reaction -- A strategy that works -- Repartee as a mental protective screen -- The power of the subconscious: Have positive self-talk -- How does the response reflex work? -- You do not have to answer every question -- Edit justification reflex -- Avoid answering any question -- React, instead of being offended -- Neuromarketing & -- Change Management: What companies essentially need to change // By Stefan Dudas -- How exactly does a person "tick"? -- Is the manipulation of the customer permissible and useful? -- Going unusual marketing channels -- Convincing personal stories -- Real people instead of just hot (communication) air -- Communication in the future will have to change -- Negotiating uncompromisingly via communication: manipulation techniques in the light of the FBI // By Chris Voss -- Money or love -- The new rules -- The tactics of communication -- The tactic of fine-tuning questions -- Success with practical experience -- A Harvard patrolman -- Down to the last cent -- Negotiate with open questions -- Closing Remarks -- Authors Overview -- Anne M. Schüller -- Dr. Cornelia Topf -- Miriam & -- Marko Hamel -- Claudia Simon -- Ulrike Stahl -- Sandra Schubert -- Sally Hogshead -- Helga Brüggemann -- Petra Schächtele-Philipp -- Peter Kensok -- Stefan Dudas -- Chris Voss -- Simone Janson -- About the publisher Best of HR - Berufebilder.de -- Notes on translation -- AI and neural networks: How is our translation produced? -- How we support neural machine translation -- Quality of translations: What experts and the press say -- Liability
Additional Edition:
Erscheint auch als Druck-Ausgabe Janson, Simone The Art of Business Seduction Duesseldorf : Best of HR - Berufebilder.de,c2021
Language:
English
