UID:
almahu_9947914926802882
Format:
1 online resource (xv, 500 p.) :
,
ill.
ISBN:
9781781950395 (e-book)
Content:
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field.
Note:
"This book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001"--Pref.
,
pt. 1. Introduction -- pt. 2. Entry strategy -- pt. 3. Cross-cultural research issues -- pt. 4. Marketing strategy -- pt. 5. Global electronic commerce -- pt. 6. Special topics.
Additional Edition:
ISBN 9781840649468 (hardback)
Additional Edition:
ISBN 9781845426361 (pbk.)
Additional Edition:
ISBN 1840649461
Language:
English
Subjects:
Economics
Keywords:
Electronic books.
;
Konferenzschrift
;
Electronic books.
URL:
http://www.elgaronline.com/view/1840649461.xml
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
http://www.elgaronline.com/view/1840649461.xml