Format:
1 Online-Ressource (344 pages)
ISBN:
9783030473808
Series Statement:
Contributions to Management Science Ser
Note:
Description based on publisher supplied metadata and other sources
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Intro -- Foreword -- What Is the Novelty Value of This Collection, and What Are Its Strengths? -- The Organisation of the Book -- Final Reflections -- Acknowledgements -- Introduction -- Contents -- About the Editor -- Part I: Economic and Legal Aspects of Sustainable Consumer Behaviour -- Current Aspects of Consumer Behaviour in Central European Countries -- 1 Introduction -- 2 Literature Review -- 3 Research Methodology -- 4 Research Results and Discussion -- 4.1 Income as an Indicator of Living Standards -- 4.2 Behaviour of Czech Consumers with Regard to Food Waste -- 4.3 ''Unknowing Food Savers'' Segment -- 4.4 ''Influenced by Systematic Education Starting at Primary School'' Segment -- 4.5 ''Difficult to Re-educate'' Segment -- 5 Conclusions -- References -- Willingness to Reduce Food Choice in Favour of Sustainable Alternatives: The Role of Government and Consumer Behaviour -- 1 Introduction -- 2 Literature Review -- 3 Research Methodology -- 4 Results, Analysis, and Discussion -- 4.1 Measurement Model -- 4.2 Structural Model -- 5 Conclusions -- References -- Harmonised Protection of Consumer Behaviour: The Holistic Comparative Message About Its Effectiveness and Efficiency from Legi... -- 1 Introduction -- 2 Harmonisation Pursuant to UCPD: Prohibited Unfair Commercial Practices and Protected Fair Consumer Behaviour -- 2.1 One or a Myriad of UCPD Purposes: Are Customers Included or Excluded? -- 2.2 The UCPD and Full Harmonisation: For or Against Consumers and Consumer Behaviour? -- 2.3 UCPD Prohibition of Unfair Commercial Practices: How Far Does Consumer Behaviour Protection Go? -- 2.4 Average Consumer and Average Consumer Behaviour in Light of the UCPD -- 3 The Harmonised Protection of the Consumer and Consumer Behaviour Against Unfair Commercial Practices in Light of CJ EU Case ...
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3.1 CJ EU Case Law on Full Harmonisation and Scope: Not Necessarily More Choices -- 3.2 CJ EU Case Law for the Average Consumer: Ephemeral and Universal European -- 3.3 CJ EU Case Law on Unfair Commercial Practices Prohibited per se: Inherent Evilness in Intangible Matters -- 4 The (In)effectiveness of the UCPD in Harmonising the Protection of Consumer Behaviour -- 5 The (In)efficiency of the UCPD in Terms of Harmonised Protection of Consumer Behaviour -- 6 Conclusions -- References -- Part II: Understanding the Cross-cultural Specifics of Consumer Behaviour -- Multidimensional Analysis of Consumer Behaviour on the European Digital Market -- 1 Introduction -- 2 Literature Review -- 3 Research on Consumer Behaviour in the EU -- 3.1 Main Variables of Consumer Behaviour -- 3.2 Cluster Analysis -- 3.3 Principal Component Analysis -- 4 Conclusions -- Appendix: Data in Clusters -- References -- The Black Box of Consumer Behaviour and Brand Value Perception: Case Study of the Slovak Republic -- 1 Introduction -- 2 Theoretical Background -- 3 Methods and Data -- 4 Results and Discussion -- 4.1 Brand Value Sources: General Approach -- 4.2 Brand Value Sources: Complex Buying Behaviour -- 4.3 Brand Value Sources: Dissonance-Reducing Buying Behaviour -- 4.4 Brand Value Sources: Variety-Seeking Buying Behaviour -- 4.5 Brand Value Sources: Habitual Buying Behaviour -- 4.6 Complex Research Results -- 5 Conclusions -- References -- Analysis of Consumer Behaviour in the Networked Environment: Case Study of the Slovak Republic -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results -- 5 Discussion -- 6 Conclusions -- References -- Sustainable Consumption Behaviour in Poland Through a PLS-SEM Model -- 1 Introduction -- 2 Development and Sustainable Consumption in Poland -- 3 Data and Methodology -- 3.1 Sample -- 3.2 Data Collection
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3.3 Theoretical Model Estimation -- 3.4 PLS Analyses -- 4 Results -- 4.1 Assessment of Mode A Measurement Models -- 4.2 Assessment of Mode B Measurement Models -- 4.3 Assessment of the Structural Model -- 4.4 Hypotheses Testing -- 4.5 Assessment of the Overall Goodness Model Fit -- 5 Discussion and Conclusions -- References -- Part III: Factors Influencing Consumer Behaviour Across Products and Services -- Coffee Consumer Segmentation: Implications for Producers and Sellers -- 1 Introduction -- 2 Theoretical Background -- 3 Methods -- 4 Results and Discussion -- 5 Conclusions -- References -- Identification of the Reasons Why Individual Consumers Purchase Dietary Supplements -- 1 Introduction -- 2 Theoretical Background -- 3 Research Methodology -- 4 Results -- 5 Discussion -- 6 Conclusions -- References -- The Behavioural Profiles of Energy Consumers: Comparison of the Decision Tree Method and the Logit Model -- 1 Introduction -- 2 Literature Review -- 3 The Characteristics of Variables -- 4 Research Results -- 4.1 Decision Trees -- 4.2 Logit Model -- 4.3 Comparison of Results -- 5 Conclusions -- Appendix -- References -- How Much Might a Beer Cost in a Fancy Resort? A Possible Replication of Thaler's Well-Known Experiment -- 1 Introduction -- 2 Theoretical Background -- 3 Methods -- 4 Results -- 5 Discussion -- 6 Conclusions -- References -- Part IV: Consumer Behaviour: Implications for Business Strategy -- Omni-Channel Retailing Strategy and Research Agenda -- 1 Introduction -- 2 Method -- 2.1 From Multi-channel Through Cross-Channel to Omni-Channel -- 2.2 The Concept of Omni-Channel Retailing -- 2.2.1 Integrated Channels from the Retailer's Perspective -- 2.2.2 Seamless Shopping Experience for Customers -- 2.2.3 Integrated Channels Offer a Seamless Shopping Experience -- 3 Omni-Channel Retailing Strategy
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3.1 Retailer Offers (Assortment, Prices and Communication About the Offers) -- 3.2 Fulfilment (Logistics) -- 3.3 Communication -- 3.4 Internal Organisation -- 4 Conclusions -- References -- How Marketing Shapes the Behaviour of Culture Participants -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Research Findings and Discussion -- 4.1 Typology of Cultural Institutions -- 5 Conclusions -- References -- Determinants of Purchasing Decisions of Restaurant Consumers: A Case Study Analysis -- 1 Introduction -- 2 Theoretical Background -- 3 Methodology and Research Object -- 4 Research Findings -- 4.1 Quality of Ingredients -- 4.1.1 Perceived Quality and Rational Consumer Judgment -- 4.1.2 Taste in Shaping Eating Behaviour -- 4.1.3 Price as a Factor Affecting the Image of a Restaurant -- 4.1.4 Loyalty Programmes as a Way of Shaping Long-Term Competitive Advantage -- 4.1.5 Research on Consumer Behaviour in Creating Strategies to Influence Purchasing Decisions -- 5 Discussion -- 6 Conclusions -- References -- Consumer Behaviour and Private Donations: The Effect of Marketing Communication and the Reputation of Non-profit Organisations -- 1 Introduction -- 2 Theoretical background -- 2.1 Role of the Customer in Non-profit Organisations -- 2.2 Marketing Communication in Non-profit Organisations -- 2.3 Relationship Building Towards Social Media Trust and Preferences -- 3 Research Methods -- 4 Results and Discussion -- 4.1 Examples of Good Practice -- 4.1.1 Click and Feed -- 4.1.2 Nejen srdcem -- 4.1.3 Dobr anděl -- 4.1.4 Rainbow Run -- 4.1.5 Krsa pomoci -- 4.1.6 One Man Show: Buzz Marketing -- 4.1.7 Charita ČR: Three Kings Collection -- 4.1.8 KontoBariéry -- 4.2 Primary Research Evaluation -- 5 Conclusions -- References
Additional Edition:
Erscheint auch als Druck-Ausgabe Sroka, Włodzimierz Perspectives on Consumer Behaviour Cham : Springer International Publishing AG,c2020 ISBN 9783030473792
Language:
English
