Format:
1 Online-Ressource (103 Seiten)
ISBN:
9781000482089
Series Statement:
Global PR Insights Ser
Note:
Description based on publisher supplied metadata and other sources
,
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgements -- List of abbreviations -- 1 Intelligent user interfaces (IUIs): the next generation of digital communication -- Reasons for this book -- What kinds of IUIs are there? -- What could IUIs do to PR? -- 2 Immersive communication: virtual and augmented realities -- Sight, touch, interfaces and PR: points of convergence -- Sight -- Touch -- Sight, touch, and the balance of communication -- 3 Artificial intelligence, emotions, and trust: feeling is believing -- IUIs and feelings -- IUIs and trust: can trust be designed? -- Feelings and trust: beyond humans, beyond PR? -- 4 Just like us? Listening and learning interfaces -- Listening like us, not looking like us -- Learning like us: natural, neural, heterogeneous -- PR inside the mind -- 5 From talking to persuasion: obstacles and opportunities -- Obstacles and opportunities -- Persuasive interfaces in PR -- How will we use persuasive interfaces? -- 6 PR and the interface 'face': harnessing hyper-personalised persuasion -- Towards a 'PR-friendly' IUI personality -- What do IUIs mean for PR? -- Index
Additional Edition:
Erscheint auch als Druck-Ausgabe Moore, Simon Strategic Communication and AI Milton : Taylor & Francis Group,c2021 ISBN 9780367627799
Language:
English
