Format:
1 Online-Ressource (216 Seiten)
,
Illustrationen
ISBN:
9781474222280
,
9781474213073
,
9781472568939
Content:
Offering crucial insights into the how and why of promotional practice, this guide explores the key issues and main areas of fashion promotion, including fashion film, the democratisation of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations and campaign planning and evaluation. It also explores the key technologies, events and activities that have shaped each practice, and includes exercises, case studies and interviews with major industry professionals
Note:
Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021
Additional Edition:
Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-4725-6892-2
Language:
English
URL:
Volltext
(URL des Erstveröffentlichers)
