Format:
1 Online-Ressource (xiv, 408 Seiten)
,
Illustrationen
Edition:
3rd edition
ISBN:
9781501311246
,
9781628921595
,
9781628921588
Content:
With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. This edition explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products
Note:
Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021
,
This edition previously issued in print: 2016
Additional Edition:
Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-62892-157-1
Additional Edition:
Erscheint auch als Online-Ausgabe, EPUB ISBN 978-1-6289-2159-5
Additional Edition:
Erscheint auch als Online-Ausgabe, PDF ISBN 978-1-62892-158-8
Language:
English
URL:
Volltext
(URL des Erstveröffentlichers)
