Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
  • 1
    Online Resource
    Online Resource
    Montreal : McGill-Queen's University Press
    UID:
    b3kat_BV048524321
    Format: 1 Online-Ressource (265 Seiten)
    Edition: 1st ed
    ISBN: 9780228012160
    Content: From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' Australian butter. Selling Britishness explores the role of commodity marketing in creating "Britishness."
    Note: Cover -- SELLING BRITISHNESS -- Title -- Copyright -- Contents -- Figures -- Acknowledgements -- Introduction -- 1 The New Empire Marketing: Dominion Organisations in the Metropolis -- 2 Trading on Sentiment? Dominion Campaigns, Emotion and the Cultural Economy of Empire Trade -- 3 'All-British' Lands: Advertising and the Construction of Commodity Britishness -- 4 'British to the Core': Trade Films, the Metropolis, and Dominion Identity -- 5 Bringing Another Empire Alive? The Dominions and the Empire Marketing Board -- 6 'Another Empire Link': Advertising and Britishness in the Dominions -- Conclusion: The End of Selling Britishness? -- Notes -- Bibliography -- Index
    Additional Edition: Erscheint auch als Druck-Ausgabe Barnes, Felicity Selling Britishness Montreal : McGill-Queen's University Press,c2022 ISBN 9780228010562
    Language: English
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
Close ⊗
This website uses cookies and the analysis tool Matomo. Further information can be found on the KOBV privacy pages