Format:
1 Online-Ressource (254 Seiten)
Edition:
1st ed
ISBN:
9783745870701
,
9783745870695
Note:
Intro -- Title Page -- Copyright -- Preface -- Table of Contents -- 1. Analysis of Travel Blogs by Means of Bayesian Statistics: First Insights for Destinations in Australia and New Zealand -- 2. Experience-Oriented Marketing Innovations via Digital Technologies -- 3. Content Creation for Voice Assistants and Smart Speakers: A Challenge for Non-English Language Media -- 4. Generation Z in Thailand: Cross-Cultural Implications of Mobile Payment Technology Acceptance -- 5. Mobile Augmented Reality for Product Presentation: A Pre-Study on the Impact on Mental Imagery and Acceptance Drivers -- 6. An Investigation of Individual's Cultural Value on Mobile Banking Services Adoption in Thailand -- 7. Impact of Perceived Data Security and Perceived Confidence on Mobile Internet Services Usage -- 8. A Multidimensional Analysis for Chatbot User Stories Evaluation: An Expert-Based Study on Recruiting Chatbots -- 9. The Challenges of Podcasting Platformization: Exploratory Analysis on Podcast Audiences and the Transition to New Competitive Structures -- 10. User Acceptance and Requirements on Registration Processes Focusing Car-Sharing Services -- 11. Digital Mindset and Digital Transformation: The Psychological Success of Business Sustainability
Additional Edition:
Erscheint auch als Druck-Ausgabe Böhm, Stephan Proceedings of the IWEMB 2020 Norderstedt : PubliQation,c2022 ISBN 9783745870695
Language:
English
