Format:
1 online resource (340 pages)
ISBN:
9783030279394
Note:
Bibliography -- 7 'A Very Flexible Medium -- The Ministry of Information and Animated Propaganda Films on the Home Front -- The MoI Films Division -- Halas and Batchelor -- Francis Rodker and the Shell Film Unit -- 'A Very Flexible Medium of Propaganda' -- Bibliography -- Part III Brands -- 8 Animation Across Borders: Schicht Fat Factory and Its Transmedia and Transnational Advertising Strategies -- The Multinational Market, the Mass Viewer, and 'Serial Advertising' -- The Mechanized Language of Advertising and the Magic of Animated Film -- Transformative Repetition and Instruction for the Advancement of Schicht Film Advertising -- Conclusion -- Bibliography -- 9 Just Do It, Impossible Is Nothing: Animation and Sports Commercials -- Calling Forth -- Alluring Plays, Animated Anarchy -- Three Circles of Influence -- Physical Activity as Art -- Bibliography -- 10 'Don't Mind Me, I'm Just a Dermatophyte': The Use of Animation in Direct-to-Consumer Pharmaceutic
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Intro -- Acknowledgements -- Praise for Animation and Advertising -- Contents -- Notes on Contributors -- List of Figures -- 1 Introduction to Animation and Advertising -- The Importance of Advertising to Animation -- The Importance of Animation to Advertising -- Defining Advertising -- Key Issues -- Rational Communication and Emotional Appeal -- The (In)visibility of Animated Advertising -- The Commodity Object and the Animated Spokescharacter -- Intersections of Gender, Race and Nation -- Structure and Organisation -- Revisionist Histories -- Intermediality -- Brands -- Television -- Digital and Contemporary -- Bibliography -- Part I Revisionist Histories -- 2 George Pal's 'Cavalcade of Colours, Music and Dolls -- 1930s Advertising Films in Transnational Contexts -- Introduction -- Entertainment and Advertising -- Advertising Films in Transnational Contexts -- Experimenting with Materials and Innovative Technology -- Philips Company Advertising -- Advertising M
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Self-Funding -- Organisational Authority -- Communality -- Conclusions -- Bibliography -- Part V Digital and Contemporary -- 14 Promoting Computer Graphics Researc -- The Tech Demos of SIGGRAPH -- Conclusion -- Bibliography -- 15 'Movin' to a Different Beat': Commercial Pixar and the Simulated Ordinary -- Introduction -- Before the Buzz -- From the Wonder Years to the Ordinary -- Conclusion -- Bibliography -- 16 'Feel Everything': Animation, Advertising and Affect in Cinema and Television Idents -- Bibliography -- Index of Film Titles -- Subject Index
Language:
English
