Format:
1 Online-Ressource (xi, 266 Seiten)
,
ill
ISBN:
9781848555495
Series Statement:
Advances in business and management forecasting
Content:
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) The focus of the research annual is applications- and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant
Note:
Competitive set forecasting in the hotel industry with an application to hotel revenue management / John F. Kros, Christopher M. Keller -- Predicting high-tech stock returns with financial performance measure : evidence for Taiwan / Shaw K. Chen, Chung-Jen Fu, Yu-Lin Chang -- Forecasting informed trading at merger announcements : the use of liquidity trading / Rebecca Abraham, Charles Harrington -- Using data envelopment analysis (DEA) to forecast bank performance / Ronald K. Klimberg, Kenneth D. Lawrence, Tanya Lal -- Forecasting demand using partially accumulated data / Joanne S. Utley, J. Gaylord May -- Forecasting new adoptions : a comparative evaluation of three techniques of parameter estimation / Kenneth D. Lawrence, Dinesh R. Pai, Shelia M. Lawrence -- The use of a flexible diffusion model for forecasting of national-level mobile telephone and Internet diffusions / Kallol Bagchi, Peeter Kirs, Zaiyong Tang -- Forecasting household responses in database marketing : a latent trait approach / Eddie Rhee, Gary J. Russell -- A new basis for measuring and evaluating forecasting models / Frenck Waage -- Forecasting using internal markets, Delphi, and other approaches : the knowledge distribution grid / Daniel E. O'Leary -- The effect of correlation between demands on hierarchical forecasting / Huijing Chen, John E. Boylan -- Econometric count data forecasting and data mining (cluster analysis) applied to stochastic demand in truckload routing / Virginia M. Miori -- Two-attribute warranty policies under consumer preferences of usage and claims execution / Amitava Mitra, Jayprakash G. Patankar -- A dual transportation problem analysis for facility expansion/contraction decisions : a tutorial / N. K. Kwak, Chan Won Lee -- Make-to-order product demand forecasting : exponential smoothing models with neural network correction / Mark Leung, Rolando Quintana, An-Sing Chen
Language:
English
DOI:
10.1108/S1477-4070(2009)6
URL:
Volltext
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