Format:
1 Online-Ressource
Edition:
8th Edition
ISBN:
9781292016955
Content:
International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781292016924
Language:
English
Subjects:
Economics
Keywords:
Export
;
Management
;
Weltwirtschaft
;
Exportpolitik
;
Unternehmen
;
Exportmarketing
;
Internationales Marketing
;
Marketingstrategie
;
Exportgeschäft
;
Lehrbuch
URL:
Volltext
(URL des Erstveröffentlichers)
