Format:
xxix, 804 Seiten
,
Illustrationen, Diagramme
,
27 cm
Edition:
Thirteenth edition
ISBN:
9781292428741
Content:
"Exploring Strategy is an essential introduction to the field, designed to help you think and behave like a manager. From entrepreneurial start-ups to multinationals and charities to public sector organisations, this book tackles the big questions – how organisations prosper, grow, innovate, and change. This latest Text and Cases edition provides a wealth of extra case studies written by experts to aid and enrich your understanding. Examples include Siemens, Mars, Formula 1, Glastonbury, and the Indian Premier League." --pearson.com
Note:
Introducing strategy -- Working with strategy -- Part I. The strategic position -- Introduction to Part I -- Macro-environment analysis -- Industry and sector analysis -- Resources and capabilities analysis -- Purpose and stakeholders -- Culture and strategy -- Commentary on Part I The strategy lenses -- Part II. Strategic choices -- Introduction to Part II -- Business strategy and models -- Corporate strategy -- International strategy -- Entrepreneurship and innovation -- Mergers, acquisitions and alliances -- Commentary on Part II Strategic choices -- Part III. Strategy in action -- Introduction to Part III -- Evaluating strategies -- Strategy development processes Implementing strategy -- Leadership and strategic change -- The practice of strategy Commentary on Part III Strategy in action -- Case studies
Additional Edition:
Erscheint auch als Online-Ausgabe, EPUB ISBN 978-1-292-42883-3
Language:
English
Subjects:
Economics
Author information:
Scholes, Kevan
Author information:
Angwin, Duncan 1953-
Author information:
Johnson, Gerry
Author information:
Whittington, Richard 1958-
