Umfang:
1 Online-Ressource (xv, 257 Seiten)
,
Illustrationen
ISBN:
9781668483534
Serie:
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Inhalt:
"This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with branding and over-information, providing also practical cases where these concepts show their relevance"--
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 1-66848-351-3
Sprache:
Englisch
Schlagwort(e):
Aufsatzsammlung
DOI:
10.4018/978-1-6684-8351-0
URL:
Volltext
(URL des Erstveröffentlichers)