UID:
almafu_9958131692102883
Format:
1 online resource (295 p.)
ISBN:
1-136-38037-X
,
1-280-64228-9
,
9786610642281
,
0-08-045906-4
Series Statement:
Events management series
Content:
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments
Note:
Description based upon print version of record.
,
Cover; Marketing Destinations and Venues for Conferences, Conventions and Business Events; Copyright; Contents; Series editors; The authors; Foreword; Series preface; Preface; List of extended case studies; Abbreviations; Chapter 1 The Role of Marketing and Selling in the Convention and Business Events Sector; Chapter 2 The Marketing Environment for Destinations; Chapter 3 The Marketing Environment for Venues; Chapter 4 Marketing Planning for Destinations and Venues: Principles and Theories; Chapter 5 Marketing Communications for Destinations and Venues: Principles and Theories
,
Chapter 6 Marketing Communications for Destinations and Venues: Practice (I)Chapter 7 Marketing Communications for Destinations and Venues: Practice (II); Chapter 8 Sales Strategies for Destinations and Venues: Principles and Theories; Chapter 9 Sales Strategies for Destinations and Venues: Practice; Chapter 10 Building Effective Marketing Partnerships; Chapter 11 Current Initiatives in the Conferences, Conventions and Business Events Sector; Chapter 12 Future Trends and Challenges for the Conferences, Conventions and Business Events Sectors
,
Appendix Major Trade Shows for the Conference IndustryIndex
,
English
Additional Edition:
ISBN 1-138-12926-7
Additional Edition:
ISBN 0-7506-6700-1
Language:
English
