UID:
edoccha_9959128121502883
Format:
1 online resoource (110 pages) :
,
digital file(s).
ISBN:
9781351234139
,
1351234137
,
9781351234122
,
1351234129
,
9781351234115
,
1351234110
,
9781351234146
,
1351234145
Series Statement:
Routledge research in gender and society ; 78
Content:
This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and on-line advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of ‘ageless beauty’, ‘brightened’, youthful skin and solutions to ‘pigmentation problems’ for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalised health and wellness industries, Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment.
Note:
Situating skin : whitening biotechnology -- Pigmentation pathologies and regenerative whiteness -- "Face north and smile" : biomedicalization of ageing and "science based" whiteness therapy -- Racialising consumption : skin-whitening and the global look -- Entrepreneurial innovation in skin-whitening biotechnology : ethical and social implications -- Index.
,
Also available in print form.
,
In English.
Additional Edition:
Print version: Mire, Amina. Wellness in whiteness: biomedicalization and the promotion of whiteness and youth among women. Abingdon, Oxon.; New York, NY : Routledge, Taylor & Francis Group, 2020 ISBN 9780815377436
Additional Edition:
ISBN 0815377436
Language:
English
