Kooperativer Bibliotheksverbund

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Umfang: 1 online resource (550 pages)

Ausgabe: 1st ed.

ISBN: 3-031-17366-X

Serie: JIBS Special Collections

Anmerkung: Intro -- Acknowledgments -- Note -- About the Editors -- Contents -- List of Figures -- List of Tables -- 1: Key Developments in International Marketing: Influential Contributions and Future Research Directions -- Introduction -- Influential IM Contributions in JIBS -- Organization of This Book -- Concluding Thoughts -- References -- Part I: From Exporter to the Born-Global Firm -- 2: Reprint: Innovation, Organizational Capabilities, and the Born-global Firm -- Conceptual Foundations -- Organizational Capabilities and the Born-global Firm -- Organizational Routines and Administrative Heritage -- Delineation of Key Capabilities and Linkages -- Organizational Culture -- Business Strategies -- Method -- Data Analysis -- Discussion -- Conclusion -- Appendix: Measurement scales -- International Entrepreneurial Orientation (CRη = 0.80) -- International Marketing Orientation (CRη = 0.85) -- Global Technological Competence (CRη = 0.72) -- Unique Products Development (CRη = 0.78) -- Quality Focus (CRη = 0.72) -- Leveraging Foreign Distributor Competences (CRη = 0.92) -- Performance in International Markets (CRη = 0.86) -- Notes -- References -- 3: A Path Forward for Research on Born Global Firms -- Historical Background -- Theoretical Basis and Characteristics of Born Globals -- Impact and Importance of the Research -- Enhancing Research on Born Global Firms -- Novel Theoretical Perspectives -- Methodological Enhancements -- Future Research -- Conclusion -- References -- 4: Reprint: The Export Development Process-An Integrative Review of Empirical Models -- Introduction -- Method -- Export Development Models -- Structural Characteristics -- Methodological Aspects -- Conceptual Issues -- Facilitators and Inhibitors -- Information Needs and Acquisition -- Stimuli and Barriers -- Market Selection, Entry and Expansion -- Marketing Strategy. , Conclusions and Implications -- References -- 5: An Integrative Review of Export Development Process Models: History, Impact, and the Way Forward -- History -- Motivational Background -- Article Architecture and Key Contributions -- Specific Thematic Areas Influenced -- Future Focus and Research Directions -- Digitalization, the Internet, and Social Media -- Business Relationships and Networks -- Born-Global Firms -- Entrepreneurial Drive -- Strategic Perspective -- Performance Outcomes -- Concluding Remarks -- Appendix 1 List of Academic Journals Citing Leonidou and Katsikeas (1996) (in Descending Order Based on Number of Articles Citing This Work) -- Appendix 2 Most Influential Articles Citing Leonidou and Katsikeas (1996) (in Descending Order Based on Number of Citations) -- References -- Part II: International Buyer-Seller Relationships and Partnerships -- 6: Reprint: Trust and Performance in Cross-Border Marketing Partnerships-A Behavioral Approach -- Conceptual Model and Research Hypotheses -- Role of Trust in Interorganizational Partnerships -- Research Hypotheses -- Monitoring Mechanisms -- Relationship Between Trust and Performance -- Method -- Research Setting and Data Collection -- Measures and Psychometric Considerations -- Data Analyses -- Preliminary Considerations -- Research Findings -- Conclusions and Implications -- Managerial Implications -- Limitations and Future Research Directions -- Appendix -- References -- 7: Trust in International Marketing Relationships: A Retrospective -- Interorganizational Trust and Alliance Performance -- Determinants of Interorganizational Trust -- Trust: Different Roles and Forms -- Conclusion and Future Research Directions -- References -- Part III: Brands and Branding in International Marketing -- 8: Reprint: How Perceived Brand Globalness Creates Brand Value -- Introduction -- Research Hypotheses. , Pathways Through Which Perceived Brand Globalness Affects Purchase Likelihood -- Brands as Icons of Local Culture -- Moderating Role of Consumer Ethnocentrism -- Covariates -- Method -- Procedure -- Measures -- Results -- Cross-national Measurement Validation -- Test of Hypotheses -- Discussion -- Contributions of This Study -- Managerial Implications -- Limitations and Future Research -- Appendix -- Perceived Brand Globalness -- Perceived Brand Quality -- Perceived Brand Prestige -- Brand as Icon of Local Culture -- Brand Familiarity -- Country-of Origin Perceptions -- Consumer Ethnocentrism -- Likelihood of Purchasing the Brand -- References -- 9: How Perceived Brand Globalness Creates Brand Value: Looking Back, Looking Ahead -- Brief History of Our Paper -- Model Replication and Extensions -- Avenues for Future Research -- PBG and Country of Origin -- PBG and Brand Equity -- PBG: Dividend or Liability in Today's World? -- Global Brands Without PBG Dividend -- References -- 10: Reprint: Brand Origin Recognition Accuracy-Its Antecedents and Consumers' Cognitive Limitations -- Introduction -- Conceptualizing BORA: A Categorization and Diagnosticity Perspective -- Measuring BORA -- Predicting Variability in BORA Scores -- Socioeconomic Characteristics -- International Experience -- Demographic Variables -- Ethnocentric Tendencies -- Study 1: A National Survey -- Method -- Sample -- Measures -- Questionnaire -- Results -- Measurement Properties -- Structural Model -- BORAUS Findings -- BORAF Findings -- Discussion -- Study 2: Language Association and BORA Scores -- Procedure and Questionnaire -- Results and Discussion -- General Discussion -- Future Research -- Limitations -- Appendix -- List of Brands Constituting the BORAUS and BORAF Measures -- References -- 11: Brand Origin Research: A Retrospective -- Brand Origin Focus -- Impact on IM Thought. , Developments in Brand Origin -- Key BO Research Themes to Date -- Confirming Low BORA -- Reasserting CO Research Logic -- Questioning CO Research Logic -- New BO Adaptations -- Concluding Observations -- References -- Part IV: The Consumer in International Marketing -- 12: Reprint: Cosmopolitan Consumers as a Target Group for Segmentation -- Introduction -- Conceptualizing Consumer Cosmopolitanism -- Open-mindedness -- Diversity Appreciation -- Consumption Transcending Borders -- Scale Development and Validation -- Need for a New Scale -- Item Generation and Screening -- Content Validity Assessment -- Study I: Scale Purification -- Study II: Scale Replication and Nomological Validation -- Consumer Ethnocentrism -- Global Consumption Orientation -- Study III: Known-group Validity and Social Desirability Bias -- Known-group Validity -- Social Desirability Bias -- Study IV: Test-Retest Reliability -- Profiles and Consumption Tendencies of Cosmopolitan Consumers -- Profiling Cosmopolitan Consumers -- Consumer Innovativeness -- Risk Aversion -- Consumer SNI -- Age -- Education -- International Experience -- Gender -- Location -- Consumption Tendencies -- Segmenting Cosmopolitan Consumers -- Data Collection -- Measure Invariance -- Segmenting Consumers on Cosmopolitan and Local Orientations -- Pure Cosmopolitans (27% of Respondents) -- Local Cosmopolitans (27% of Respondents) -- Moderately Attached Consumers (34% of Respondents) -- Alienated Consumers (12% of Respondents) -- Profiling the Segments and Linking Them to Consumption Tendencies -- Discussion and Implications -- Theoretical and Methodological Contribution -- Managerial Implications -- Limitations and Future Research -- Appendix 1 -- Appendix 2 -- Self-developed Scales -- References -- 13: Consumer Cosmopolitanism as a Segmentation Basis: A Retrospective -- Introduction -- Overview on Papers. , Conceptual Use of Consumer Cosmopolitanism -- Empirical Use of the C-Cosmo Scale -- Avenues for Future Research -- Conclusion -- References -- 14: Reprint: Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods -- Introduction -- Background Literature -- Research Hypotheses -- Methods -- Participants -- Measures -- Results -- Discussion -- Appendix -- References -- 15: Postscript: Dispatches from the Front Lines of Consumer Animosity -- An Explosion of Animosity Research -- Generalizability of the Model -- Related Constructs -- Conclusion and Future Research -- References -- Part V: New Frontiers in International Marketing -- 16: Reprint: Chief Marketing Officers' Discretion and Firms' Internationalization-An Empirical Investigation -- Introduction -- Literature Review and Theoretical Background -- CMO Discretion and Internationalization using Internalization Theory -- Hypothesis Development -- CMO Strategic Discretion and Internationalization -- CMO Operational Discretion and Internationalization -- CMO Financial Discretion and Internationalization -- Selection of Moderators -- CMO Strategic Discretion and TMT International Experience -- CMO Operational Discretion and TMT International Experience -- CMO Financial Discretion and TMT's International Experience -- CMO Strategic Discretion and CMO's Equity Compensation -- CMO Operational Discretion and CMO's Equity Compensation -- CMO Financial Discretion and CMO's Equity Compensation -- Methodology -- Data -- Variable Operationalization -- Dependent Variable -- Internationalization6 -- Independent Variables -- Strategic Discretion7 (SD) -- Operational Discretion (OD) -- Financial Discretion (FD) -- Moderating Variables -- CMO Equity (E) -- Stock Price -- International Experience of the TMT -- Type of Firm (B2B vs. B2C) -- Stock Price -- Control Variables. , Empirical Analysis.

Weitere Ausg.: ISBN 3-031-17365-1

Sprache: Englisch