Kooperativer Bibliotheksverbund

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Umfang: 1 online resource (271 pages)

Ausgabe: 1st ed.

ISBN: 981-9718-91-0

Anmerkung: Intro -- Contents -- About the Editors -- Contents -- List of Figures -- List of Tables -- Chapter 1: Introduction: Case-Based Research in Tourism, Travel, and Hospitality: Rethinking Theory and Practice -- Introduction: Scope and Aims of the Book -- Authentic Learning and Authentic Assessment -- Case Study as a Method -- Book Content and Structure: How to Use the Case Studies -- References -- Part I: Leadership and Strategy -- Chapter 2: Leadership and Agility: What Can We Learn from Melbourne Quarantine Hotel During the COVID-19 Pandemic? -- Introduction -- Theoretical Background -- Leadership in Times of Disruptive Change -- Transformational Leadership Factors -- Transactional Leadership Factors -- Laissez-Faire Leadership Factor -- Strategic Agility -- Case Study Design Method -- Case Study Background -- Case Study Context: 'Hotel QH' -- The Rapid Strategic Turnaround -- Conflicting Views of Work Safety and Well-Being Support -- Changes Impacting Leadership -- The New Normal -- Discussion and Conclusion -- Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Case Study Questions and Indicative Answers -- Teaching Approach and Strategy -- Appendices -- Appendix 1: Leadership Worksheet for Question Two -- Appendix 2: Leadership Traits Worksheet for Question Three -- References -- Chapter 3: COVID-19 Disruption at Mullaloo Wharf Apartment Hotel: Choosing a Strategic Route to Success -- Introduction -- Apartment Hotels -- Organisation's Internal and External Environment -- Porter's Generic Strategies -- Case Study Context -- Environmental Scanning: External and Internal Environments -- Tourism in WA -- Corporate and Business Travel -- Internal Environment -- Manager's Dilemma: What Are the Next Steps in the Post-COVID Disruption? -- Discussion and Questions -- Conclusion -- Teaching Note -- Case Summary. , Teaching and Learning Objectives -- Target Audience -- Teaching Approach and Strategy -- Theoretical Perspectives to Guide Student's Discussion -- Apartment Hotels -- Environmental Scanning of Internal and External Environments -- Porter's Generic Strategies -- References -- Suggested Readings -- Chapter 4: Social Media and Crisis Communication: Managing or Creating a Crisis? Lessons Learnt from Hotel Amarilis -- Introduction -- Theoretical Background -- Crisis Communication in Tourism -- Crisis Communication: Matching the Type and Attribution of Crisis Responsibility -- Crisis Communication: Varying the Message and Focus Based on the Stage of the Crisis -- Social Media and Crisis Communication in Tourism -- Context of the Case Study -- Tourism, Greece and COVID-19 -- Amarilis Hotel -- Crisis Communication by Amarilis Hotel -- Questions for Discussions -- Conclusions -- Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Approach and Strategy -- Indicative Answers -- References -- Chapter 5: Sales Leadership in Tourism: The Case of Contiki Canada -- Introduction -- Contiki Tours: Organisational Overview -- Issues -- Findings -- How It Started: Canadians Leading the Way -- How the Industry Is Changing Alongside Them: Small Group Adventure -- Travel -- Things Are Changing Worldwide: How the Global Brand Was Affected -- Contiki's Next Step: How Their Strategy Evolved -- No More Problems: Why CSP Worked at Contiki -- Contiki Tour Results -- Discussion -- What to Do Now? -- Conclusion -- Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Approach and Strategy -- Analysis -- Assignment Questions -- References -- Part II: Innovation and Entrepreneurship -- Chapter 6: Measuring Hotel and Resort Performances During and Post-COVID-19: A Balanced Scorecard Approach. , Introduction -- Theoretical Background -- The Balanced Scorecard Approach: Assessing Hotel and Resort Performance -- Traditional BSC Perspectives -- Environmental and Social Perspectives -- Hotel and Resort Benchmarking -- Data Collection -- Case Study Background: Resort#A -- Performance Measurement Systems and Practices in Resort#A -- Financial Perspective -- Customer Perspective -- Internal Process Perspective -- Leading and Growth Perspective -- Environmental Perspective -- Social Perspective -- Student Discussion and Activities -- BSC Perspectives -- Benchmarking -- Recommendations and Action Plan -- Further Research Directions -- Conclusion -- Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Approach and Strategy -- Indicative Answers -- BSC Perspectives -- Benchmarking -- Recommendations and Action Plan -- Further Research Directions -- References -- Chapter 7: Yoho Bed: Scaling Up a Platform Business in the Hospitality Industry -- Introduction -- Background -- Early Challenges -- Tourism Industry in Sri Lanka -- The Business Idea -- The Market -- The Business Model -- Where to From Here? -- Pursue Organic Growth -- Pursue Expansive Growth -- Go International -- Conclusion -- Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Approach and Strategy -- Discussion Questions -- Supplementary Readings -- Sharing Economy, Platforms, and Network Effects -- Strategy -- Marketing -- Sri Lanka Tourism -- Useful Websites -- References -- Chapter 8: Cutting Retention with a Knife: Managing COVID-19-Impacted Turnover Within the Rooms and Culinary Departments at Fairmont Banff Springs -- Introduction -- Job Embeddedness' Impact on Employee Turnover -- About Fairmont Banff Springs -- Impact of COVID-19 on the Hotel Industry. , Rethinking Retention at Fairmont Banff Springs -- Discussion -- Conclusion -- Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Approach and Strategy -- Individual or Group Lesson Plan (60-70 min) -- Role-Playing Plan (50-60 min) -- Analysis -- Additional Readings -- References -- Chapter 9: Driving Innovation and Embracing Change During a Pandemic with Pricing and Analytics Automation: The Case of ALH Hotels -- Introduction -- ALH Hotels Case Study -- About ALH Hotels -- Transition to a Manual Revenue Management Process -- Impact of COVID-19 on ALH Hotels -- Finding the Right RM Solution -- Business Requirements -- Benefits to Automation -- The Solution: Pace Revenue -- Successful Results Throughout the Year -- Success Story: Nightcap at the Ship Inn Busselton, WA -- Reopening States and Markets: Looking Towards the Future -- Discussion and Questions -- Conclusion -- Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Approach and Strategy -- Theoretical Perspectives to Guide Students' Discussion -- Individual or Group Work: In Class Discussion -- Assessment: Business Report or Group Presentation -- References -- Additional Reading Material -- Chapter 10: Closing the Service Innovation Gap in Hospitality Management: The Case of a Fast-Food Chain in Switzerland -- Introduction -- The Service Innovation Gap -- The Project -- Results -- Conclusions -- Case Study Questions -- Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Approach and Strategy -- Analysis: Sample of Indicative Answers -- Note -- References -- Chapter 11: Product Development for the HAJ Restaurant Chain Based on Financial, Resilience, and Stakeholder Perspectives -- Introduction -- Stakeholder Perspective in Product Development. , Resilience in Product Development -- Restaurants Strategy During Pandemic -- Background: HAJ Restaurant Chain -- Financial -- Resilience -- Stakeholders -- Discussion -- Management Perspectives -- Indicators -- Conclusion -- Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Teaching Approach and Strategy -- Target Audience -- Recommendations -- Appendix 1: Proposed Teaching Plan -- References -- Part III: Sustainability and Community Engagement -- Chapter 12: Community Involvement in Cultural Heritage Tourism: The Case of Ngorongoro Conservation Area, Tanzania -- Introduction -- Community Involvement in Cultural Heritage Sites: An Overview of the Tourist Industry -- Maasai Cultural Heritage and Culture -- Impact of Covid-19 on Revenue Generated from Cultural-Related Activities at the Bomas -- Adapting to the Covid-19 Pandemic at Ngorongoro: The Case of Tanzania -- Discussion and Questions -- Research Activities -- Management Plan -- Conclusion -- Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Approach -- References -- Additional Reading -- Chapter 13: Sustainable Tourism Development: The Challenges of Small Businesses in a Shadow Destination -- Introduction -- The Shadow Destination of Duved: Dilemmas for the Destination -- The Case of Outdoor Hub in Duved: Dilemmas for the Company -- Discussion -- Questions for Discussion -- Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Strategy and Activities -- Analysis -- References -- Chapter 14: Backwater Tourism and Houseboat Operations in Vembanad, Kerala: Competing Uses and Management Conflicts -- Study Context: Kerala and Its Backwaters -- Compromised Carrying Capacity of the Lake Due to Houseboat Operations -- Pre-1980s: Before the Commencement of Houseboat Tourism. , Post-1980 to Early 2000: Changing Use of Houseboats.

Weitere Ausg.: ISBN 981-9718-90-2

Sprache: Englisch