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Fiedler, Lars

Wiesbaden :Dt. Univ.-Verl.,

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UID:

edoccha_BV023113325

Format: 1 Online-Ressource (XXIII, 344 S.) : , graph. Darst.

Edition: 1. Aufl.

ISBN: 978-3-8350-0642-3 , 3-8350-0642-8 , 978-3-8350-9485-7

Series Statement: Gabler-Edition Wissenschaft : Innovatives Markenmanagement

Note: Zugl.: Leipzig, Handelshochsch., Diss., 2006

Language: German

Subjects: Economics

RVK:

QP 624

Keywords: Unternehmen ; Marke ; Markenimage ; Markenpolitik ; Stakeholder ; Hochschulschrift

DOI: 10.1007/978-3-8350-9485-7

URL: Volltext

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