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Mahrdt, Niklas 1967-

Wiesbaden :Gabler,

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Details

UID:

edoccha_BV035906069

Format: 1 Online-Ressource (216 S.) : , Ill., graph. Darst. ; , 24 cm.

Edition: 1. Aufl.

ISBN: 978-3-8349-1211-4 , 978-3-8349-8053-3

Language: German

Subjects: Economics

RVK:

QP 630

Keywords: Werbekampagne ; Kommunikations-Mix ; Medien ; Diversifikation

DOI: 10.1007/978-3-8349-8053-3

URL: Volltext

Author information: Mahrdt, Niklas 1967-

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