UID:
edocfu_9958075183402883
Format:
1 online resource (200 p.)
Edition:
1st ed.
ISBN:
1-281-32561-9
,
9786611325619
,
1-134-75296-2
,
0-203-01215-1
Series Statement:
Routledge research in organizational behaviour and strategy ; 2
Content:
This book provides: * a broad description of the telecommunications industry * details of an in-depth study of the telecommunications group Ericsson * a description of how the strategic states model has worked for companies
Note:
Description based upon print version of record.
,
INTERNATIONAL STRATEGIES IN TELECOMMUNICATIONS Model and applications; Copyright; Contents; List of Figures; List of Tables; Preface; 1 Introduction; Part I Central Consideration in the Development of International Business Strategies; 2 The Strategic States Model And Applications; Dimensions in the strategic states model; Divergence, concentration, standardization and adaptation; Optimum business strategies in four strategic states; Strategic states and competition; Strategic states and performance: a study of Swedish companies in Germany
,
3 Important Choices in the Development of International Business Strategies Penetration of a few or a variety of market segments?; Separate products or systems of products?; International product standardization or adaptation?; Evaluation of strategic alternatives; Part II Development of International Business Strategies in the Telecommunications Industry; 4 The Telecommunications Industry; Changes in the telecommunications industry; Actors in the telecommunications industry; 5 Development Of International Business Strategies: The Ericsson Case
,
Strategic development of the Ericsson group and the corporate strategy in the mid-1990sEricsson's divergence on the international public telecommunications market; Ericsson's divergence on the international mobile telephony market; Ericsson's concentration and adaptation on the international office automation market; 6 A Discussion of Ericsson's Development of International Business Strategies; Ericsson's choices in relation to the strategic states model; Manifestations of customer and geographic divergence; References; Index
,
English
Additional Edition:
ISBN 0-415-14829-4
Language:
English
