UID:
edocfu_9958352319402883
Format:
1 online resource (328 pages) :
,
illustrations.
Edition:
Electronic reproduction. Philadelphia, Pa. : University of Pennsylvania Press, 2008. Mode of access: World Wide Web.
Edition:
System requirements: Web browser.
Edition:
Access may be restricted to users at subscribing institutions.
ISBN:
9780812203851
Content:
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
Note:
Frontmatter --
,
Contents --
,
Introduction --
,
Chapter 1. The Rise of Black Consumer Marketing --
,
Chapter 2. The Jackie Robinsons of Advertising and Selling --
,
Chapter 3. Civil Rights and the Advertising Industry --
,
Chapter 4. Affirmative Action and the Search for White Collars --
,
Chapter 5. The Golden Age --
,
Epilogue --
,
Notes --
,
Index --
,
Acknowledgments.
,
In English.
Language:
English
DOI:
10.9783/9780812203851
URL:
https://doi.org/10.9783/9780812203851
