UID:
edocfu_9958352435002883
Format:
1 online resource (232 pages) :
,
illustrations.
Edition:
Electronic reproduction. Philadelphia, Pa. : University of Pennsylvania Press, 2010. Mode of access: World Wide Web.
Edition:
System requirements: Web browser.
Edition:
Access may be restricted to users at subscribing institutions.
ISBN:
9780812205992
Content:
This ringside seat to a historic presidential election allows readers to eavesdrop on the first discussion between the consultants who managed the campaigns of John McCain and Barack Obama.
Note:
Frontmatter --
,
Contents --
,
Introduction /
,
The National Annenberg Election Survey /
,
Chapter 1. The Vice Presidential Campaign --
,
Chapter 2. Campaign Management and Field Operations --
,
Chapter 3. Campaign Organization and Strategy --
,
Chapter 4. The Role of Polling --
,
Chapter 5. Advertising --
,
Chapter 6. The Campaign and the Press --
,
Chapter 7. Political Party Panel --
,
Chapter 8. Democratic/Liberal Panel --
,
Chapter 9. Republican/Conservative Panel --
,
Index.
,
In English.
Language:
English
DOI:
10.9783/9780812205992
URL:
https://doi.org/10.9783/9780812205992
