UID:
edocfu_9958353543502883
Format:
1 online resource(224p.) :
,
illustrations.
Edition:
Electronic reproduction. Basel/Berlin/Boston : Birkhäuser, 2014. Mode of access: World Wide Web.
Edition:
System requirements: Web browser.
Edition:
Access may be restricted to users at subscribing institutions.
ISBN:
9783038211563
Content:
A firm’s brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neurosciences and psychology. The "emotion grid" and "design elements" tools aid practical implementation of fundamental design components (form, color, materials).
Note:
Frontmatter --
,
Inhaltsverzeichnis --
,
A. Das Paket öffnet sich --
,
B. Emotionen unter der Lupe --
,
C. Emotionen: hochexplosiv! --
,
EXKURS: Das Sender-Empfänger-Prinzip --
,
EXKURS: Der Blick durch den Sucher: die Motive --
,
Emotionsstrategie: Tools --
,
D. Transfer: eine interdisziplinäre Infusion --
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EXKURS: Semiotik --
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E. Evolution und Entwicklung der Emotionen --
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F. Emotion und Design: eine Dauerbaustelle --
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Anhang --
,
Backmatter.
,
Also available in print edition.
,
In German.
Additional Edition:
ISBN 9783038215073
Additional Edition:
ISBN 9783038211778
Language:
German
DOI:
10.1515/9783038211563
URL:
https://doi.org/10.1515/9783038211563
