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Format: 1 online resource (337p.)

ISBN: 9783110274585

Series Statement: Applications of Cognitive Linguistics [ACL] ; 19

Content: While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.

Note: Frontmatter -- , Table of contents -- , List of contributors -- , Metaphor and Mills: Figurative language in business and economics. Introduction -- , Section I. Metaphor in economic theory and in economics as an academic discipline -- , From barter to coin: Shifting cognitive frames in Classical Greek economy -- , Metaphor and economic thought:A historical perspective -- , Towards a better understanding of metaphorical networks in the language of economics: The importance of theory-constitutive metaphors -- , Metaphors of the Brazilian Economy from 1964 to 2010 -- , Section II. Cultural filters in contrastive studies -- , Mandarin translation of English economic metaphors:A cross-linguistic study of conceptually related economic terms -- , Translating metaphor in business/economics dictionary articles:What the theory says and what lexicographers should do -- , The use of verbal and gestural metaphor in explanations of management theory -- , “Bigger, a lot bigger,massively much bigger”: A comparative study of hyperbole in business and economics lectures -- , Section III. Metaphor in the economy and business in practice -- , The perfect storm:An imperfect metaphor -- , Framing a bank: Reputation management during financial crises -- , Metaphor and knowledge specialization in business management:The case of project management discourse -- , Metaphor as an instrument of linguistic and social identity co-construction in business development networks (BDNs) -- , Subject index -- , Author Index , In English.

Additional Edition: ISBN 978-3-11-027296-3

Language: English

DOI: 10.1515/9783110274585

URL: https://doi.org/10.1515/9783110274585