UID:
edocfu_9958373010002883
Format:
1 online resource (xx, 504 p.) :
,
ill.
ISBN:
9781781005224 (e-book)
Content:
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing.
Note:
pt. 1. Concepts and organizational aspects of marketing strategy -- pt. 2. Understanding competition -- pt. 3. Customer-based marketing strategy -- pt. 4. Marketing strategy decisions -- pt. 5. Branding and brand strategies -- pt. 6. Marketing strategy dynamics -- pt. 7. Impact of marketing strategy.
Additional Edition:
ISBN 9781849800983 (hardback)
Additional Edition:
ISBN 9781781951545 (pbk.)
Language:
English
Keywords:
Electronic books.
URL:
http://www.elgaronline.com/view/9781849800983.xml
