UID:
edocfu_9958911493402883
Format:
1 online resource (128 p.)
Edition:
1st ed.
ISBN:
3-8428-2989-2
Content:
Since scientists have recognised the greenhouse effect that is associated with the global warming, environmental friendly behaviour has become more important, and it is increasingly expected from companies to become more ecofriendly. This study deals with the so-called 'Greenwashing', a marketing strategy that is discussed by the author. The author examines the company's motivations to become 'greener', and the relevance of IT-based environmental performance measurement to corporations. The main purpose of this study is to identify and visualize Key Ecological Indicators. Thus, the contributio
Note:
Description based upon print version of record.
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Companies and Environmental Impact; Table of Contents; List of abbreviations; Register of Illustrations; 1. Introduction; 2. Ecology and Sustainability - How does this relate?; 2.1 What is sustainability?; 2.2 Placement of ecology; 2.3 Functions of nature; 2.4 Health of nature; 3. Key Ecological Indicators; 3.1 What are KEIs?; 3.2 Requirements for KEIs; 3.3 Classification of KEIs; 3.4 Positioning and usage of KEIs; 3.5 Determination of KEIs; 4. Building a KEI Framework for Business-Processes; 4.1 Introducing the Case study; 4.2 Defining properties of the KEI Framework
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4.3 Selection of processes-based KEIs4.4 Architecture; 5. Conclusion; 6. Outlook; 7. References
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English
Additional Edition:
ISBN 3-8428-7989-X
Language:
English
