UID:
edocfu_9959231812202883
Format:
1 online resource (262 p.)
ISBN:
0-19-772390-X
,
1-280-52649-1
,
0-19-802301-4
,
0-19-535998-4
,
1-4294-0766-2
Series Statement:
Oxford scholarship online
Content:
We all talk about the "tube" or "box," as if television were simply another appliance like the refrigerator or toaster oven. But Cecilia Tichi argues that TV is actually an environment - a pervasive screen-world that saturates almost every aspect of modern life. In 'Electronic Hearth', she looks at how that environment evolved, and how it, in turn, has shaped the American experience. Tichi explores almost fifty years of writing about television - in novels, cartoons, journalism, advertising, and critical books and articles - to define the role of television in the American consciousness. She examines early TV advertising to show how the industry tried to position the new device as not just a gadget but a prestigious new piece of furniture, a highly prized addition to the home. The television set, she writes, has emerged as a new electronic hearth - the centre of family activity.
Note:
Previously issued in print: New York: Oxford University Press, 1991.
,
Contents; Television Environment-A Preface; 1. Introduction-Phasing In; 2. Electronic Hearth; 3. Peep Show, Private Sector; 4. Leisure, Labor, and the La-Z-Boy; 5. Drugs, Backtalk, and Teleconsciousness; 6. Certification-As Seen on TV; 7. Videoportraits and Authority; 8. Two Cultures and the Battle by the Books; 9. The Child-A Television Allegory; 10. Comics, Movies, Music, Stories, Art, TV-on-TV, Etc.; References; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W
,
English
Additional Edition:
ISBN 0-19-506549-2
Additional Edition:
ISBN 0-19-507914-0
Language:
English
DOI:
10.1093/oso/9780195079142.001.0001
