UID:
edocfu_9959233361302883
Format:
1 online resource (243 p.)
ISBN:
1-283-13608-2
,
9786613136084
,
0-231-52796-9
Content:
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business:'design thinking,'or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Note:
Description based upon print version of record.
,
section 1. The why and how of design thinking -- section 2. What is? -- section 3. What if? -- section 4. What wows? -- section 5. What works? -- section 6. Leading growth and innovation in your organization.
Additional Edition:
ISBN 0-231-15838-6
Language:
English
