UID:
edocfu_9959233853302883
Format:
1 online resource (viii, 214 p.) :
,
ill., facsims.
Edition:
1st ed.
ISBN:
1-322-41560-9
,
0-7619-1509-5
,
1-4522-6439-2
Content:
Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience.
Note:
Description based upon print version of record.
,
Cover; Contents; preface for Instructors and Practitioners; Acknowledgments; Chapter 1 - What are Health Risk Messages?; Chapter 2 - History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991; Chapter 3 - Putting it All Together: The Extended Parallel Process Model; Chapter 4 - Useful Concepts from Other Theories; Chapter 5 - Starting Out the Right Way: Formative Research; Chapter 6 - The Risk Behavior Diagnosis Scale; Chapter 7 - Out of the Tower and into the Field; Chapter 8 - Data Collection; Chapter 9 - Data Analysis; Chapter 10 - Getting the Message Out; Appendix; Glossary
,
WorksheetsReferences; Suggested Readings; Index; About the Authors
,
English
Additional Edition:
ISBN 1-4522-3323-3
Additional Edition:
ISBN 0-7619-1508-7
Language:
English
