UID:
edocfu_9959237780102883
Format:
1 online resource (x, 206 p.) :
,
ill.
Edition:
1st ed.
ISBN:
1-5063-3818-6
,
1-4833-4542-4
,
1-4522-4751-X
,
0-585-25132-0
Content:
This book takes the student step-by-step through the key theories in each area of mass communication including text, audience, media and production. An ideal text for undergraduate courses.
Note:
Description based upon print version of record.
,
Cover; Contents; Acknowledgments; Chapter 1 - Making Sense of Mass Communication; Chapter 2 - The Artwork (or Text); Chapter 3 - Media; Chapter 4 - The Audience; Chapter 5 - America/Society; Chapter 6 - The Artist; Appendix Combinations: Questions for Discussion and Research; Glossary; Suggested Further Reading; References; Name Index; Subject Index; About the Author
Additional Edition:
ISBN 1-322-42324-5
Additional Edition:
ISBN 0-8039-7357-8
Language:
English
