UID:
edocfu_9959244866102883
Umfang:
1 online resource (xvii, 178 p.) :
,
ill.
ISBN:
93-5280-173-3
,
1-282-42555-2
,
9786612425554
,
81-321-0427-7
Inhalt:
This book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector.
Anmerkung:
Description based upon print version of record.
,
Cover; Contents; List of Tables; List of Figures; Preface; Acknowledgements; Introduction; 1 - NGOs on the Agenda-Profi le of an Agent Provocateur; 2 - India in Focus; 3 - The Role of Political Communication in Agenda Setting; 4 - Some Best Practice Case Studies; 5 - A Framework for Initiating Policy Change; 6 - Strategic Research; 7 - Strategy; 8 - Political Communication; 9 - Strategic Communication Planning for NGOs; 10 - Advocacy; 11 - Evaluation and Policy Change; References; About the Authors
,
English
Weitere Ausg.:
ISBN 81-321-0814-0
Weitere Ausg.:
ISBN 81-321-0120-0
Sprache:
Englisch
