UID:
edocfu_9959245801602883
Umfang:
1 online resource (424 p.)
Ausgabe:
1st ed.
ISBN:
3-11-028104-X
Serie:
IFLA publications ; 159
Inhalt:
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Anmerkung:
Description based upon print version of record.
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Front matter --
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Contents --
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Preface --
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SECTION 1. MARKETING CONCEPTS --
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Marketing Library and Information Services: Connecting from the Past to the Future /
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Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing /
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Gaining Customer Loyalty: the Ultimate in Marketing /
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Branding Libraries: the Challenges and Opportunities /
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SECTION 2: EXCELLENCE IN MARKETING --
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Excellence in Marketing: 2002-2012 /
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Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way /
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Internet Marketing: the Silver Bullet for Web 2.0? /
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Web-based Marketing /
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Have You Done Your Homework? Five Years on of a Campaign Life-Cycle /
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Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign /
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StoryTubes Contest: Marketing Libraries in the Digital Age /
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Happy Days for Welsh Libraries /
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From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience /
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SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES --
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Marketing in Algerian Libraries: an Overview /
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Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department Expertise /
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Management and Marketing: an Insight to Developments in German Libraries /
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Library and Information Services Marketing in Pakistan: a Profile /
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Relationship Marketing in Brazilian University Libraries /
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Creating Value for Users of University Libraries: Brazilian View /
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Being a Library and Being Visible in the Community Today /
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Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences /
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Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries /
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Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal /
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SECTION 4: E-MARKETING --
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E-Marketing for Libraries /
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Digital Marketing Tools Applied to the IE Library /
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Effective Use of Social Media Marketing for Customer Engagement in Information Organizations /
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Marketing Strategy to Monitor Library Websites' Functional Performance /
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SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK --
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Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar /
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Marketing Library and Information Services: a Bibliometric Study of IFLA Publications /
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Towards the Global Library - Applying Agenda 21 to Library Marketing /
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Issued also in print.
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English
Weitere Ausg.:
ISBN 3-11-028086-8
Sprache:
Englisch
Fachgebiete:
Allgemeines
DOI:
10.1515/9783110281040