UID:
edocfu_9959327080002883
Format:
1 online resource (xiii, 540 pages) :
,
illustrations
ISBN:
9781444340525
,
1444340522
Series Statement:
Global handbooks in media and communication research
Content:
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.-Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--
Note:
Introduction /
,
Being Audiences:
,
Readers as audiences /
,
Listening for listeners : the work of arranging how listening will occur in cultures of recorded sound /
,
Viewing /
,
Search and social media /
,
Spreadable media : how audiences create value and meaning in a networked economy /
,
Going mobile /
,
Theorizing Audiences:
,
Audiences and publics, media and public spheres /
,
The implied audience of communications policy making : regulating media in the interests of citizens and consumers /
,
New configurations of the audience? The challenges of user-generated content for audience theory and media participation /
,
The necessary future of the audience ... and how to research it /
,
Reception /
,
Affect theory and audience /
,
Researching Audiences:
,
Toward a branded audience : on the dialectic between marketing and consumer agency /
,
Ratings and audience measurement /
,
Quantitative audience research : embracing the poor relation /
,
Media effects in context /
,
17.
,
Cultivation analysis and media violence /
,
Creative and visual methods in audience research /
,
Locating media ethnography /
,
Doing Audience Research:
,
Children's media cultures in comparative perspective /
,
Fan cultures and fan communities /
,
Beyond the presumption of identity? Ethnicities, cultures, and transnational audiences /
,
Participatory vision : watching movies with Yolngu /
,
The audience is the show /
,
Seeking the audience for news : response, news talk, and everyday practices /
,
Sport and its audiences /
Additional Edition:
Print version: Handbook of media audiences. Chichester ; Malden, MA : Wiley-Blackwell, 2011 ISBN 9781405184182
Language:
English
Keywords:
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781444340525
