UID:
edocfu_9959327416802883
Format:
1 online resource
ISBN:
9781119368755
,
1119368758
,
9781119368748
,
111936874X
,
9781119368724
,
1119368723
Series Statement:
Focus series
Content:
SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.
Note:
Baidu, Its Services and Its Competitors -- Technical Advice and Tips for Baidu SEO -- Semantic and Editorial Advice and Tips for Baidu SEO -- Subjects Related to Baidu SEO -- Methodology of a Baidu SEO Campaign -- Beyond Baidu SEO -- Conclusion -- Glossary.
Additional Edition:
Print version: Duong, Véronique. Baidu SEO. London, UK : ISTE, Ltd. ; Hoboken, NJ : Wiley, 2017 ISBN 1786301113
Additional Edition:
ISBN 9781786301116
Language:
English
Keywords:
Electronic books.
DOI:
10.1002/9781119368755
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119368755
