UID:
edocfu_9959327556702883
Format:
1 online resource (xii, 271 pages) :
,
illustrations
Edition:
1st ed.
ISBN:
9780470277690
,
0470277696
,
0813816041
,
9780813816043
Note:
Seafood and aquaculture markets -- Demand and supply, basic economic premises -- Aquaculture marketing concepts -- Aquaculture growers and their marketing choices -- Seafood and aquaculture product processing -- Participation and leadership in marketing channels -- Marketing by farmer groups -- Wholesaler marketing -- Market trends -- The international market for seafood and aquaculture products -- Policies and regulations governing aquaculture marketing -- Planning marketing strategies (identifying target markets) -- Marketing research methodologies.
Additional Edition:
Print version: Engle, Carole Ruth, 1952- Aquaculture marketing handbook. Ames, Iowa : Blackwell Pub. Professional, ©2006 ISBN 0813816041
Additional Edition:
ISBN 9780813816043
Language:
English
Keywords:
Electronic books.
DOI:
10.1002/9780470277690
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9780470277690
