UID:
edocfu_9959327893402883
Umfang:
1 online resource (xxi, 585 pages)
ISBN:
9781118078662
,
1118078667
,
9781444351125
,
1444351125
,
9781118083246
,
1118083245
,
1444336347
,
9781444336344
Serie:
Handbooks in communication and media
Inhalt:
"This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management"--
Inhalt:
"While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how the communication disciplines can make contributions to central research gaps in the CSR literature. Contributions from leading scholars in public relations, organizational communication, reputation management, marketing and management show how theories of discourse, internal communication, cognitive psychology, reputation and rhetoric enrich our understanding of CSR communication and how this influences the way organizations should be managed"--
Anmerkung:
Front Matter --
,
Introduction. Corporate Social Responsibility and Communication /
,
The Paradoxes of Communicating Corporate Social Responsibility /
,
Field Overviews. Management, Communication, and Corporate Social Responsibility /
,
Public Relations and Corporate Social Responsibility /
,
Organizational Communication and Corporate Social Responsibility /
,
Marketing and Corporate Social Responsibility /
,
Reputation Management and Corporate Social Responsibility /
,
Rhetoric and Corporate Social Responsibility /
,
Corporate Social Responsibility Communication in Action. Ethics /
,
Risk Communication and Corporate Social Responsibility /
,
Trust and Credibility as the Basis of Corporate Social Responsibility /
,
Corporate Social Responsibility Communication and Dialogue /
,
Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility /
,
The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication /
,
Significance of Sector-Specific Corporate Social Responsibility Initiatives /
,
Corporate (Social) Responsibility and Issues Management /
,
Communicating Corporate Social Responsibility through Nonfinancial Reports /
,
Communicating Corporate Social Responsibility through the Internet and Social Media /
,
Communicating Corporate Social Responsibility through Corporate Image Advertising /
,
New Partnerships for a New Generation of Corporate Social Responsibility /
,
Media Relations and Corporate Social Responsibility /
,
NGOs as Communicative Actors within Corporate Social Responsibility Efforts /
,
Communication and Corporate Social Responsibility /
,
Commentaries and Conclusions. Interrogating the Communicative Dimensions of Corporate Social Responsibility /
,
A Provocation /
,
Commentary /
,
The View from Organizational Studies /
,
Conclusions and Take away Points /
,
Name Index --
,
Subject Index.
Weitere Ausg.:
Print version: Handbook of communication and corporate social responsibility. Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011 ISBN 9781118721384
Sprache:
Englisch
Schlagwort(e):
Electronic books.
;
Electronic books.
DOI:
10.1002/9781118083246
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118083246
