UID:
edocfu_9960117125402883
Format:
1 online resource (xiv, 625 pages) :
,
digital, PDF file(s).
ISBN:
1-107-15163-5
,
1-62870-277-X
,
1-280-41591-6
,
0-511-18172-8
,
0-511-19862-0
,
0-511-29949-4
,
0-511-54123-6
,
0-511-11296-3
Content:
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking.
Note:
Title from publisher's bibliographic system (viewed on 05 Oct 2015).
,
Cover; Half-title; Dedication; Title; Copyright; Contents; Preface; Acknowledgements; Part I Product innovation and strategic logic; 1 Introduction to product innovation and newproduct development; 2 Strategic logic of product innovation; 3 The newproduct development process and organizational aspects; 4 Identifying newproduct opportunities: Idea Generation (Phase 1); 5 Concept Development and Selection (Phase 2); 6 NPD Program Definition (Phase 3); 7 Product/market considerations, integrated product design, and product architecture
,
8 Marketing strategies and methods: conceptualizing and designing the newproduct marketing campaign9 Production strategies and methods: operational and manufacturing implications; 10 Financial applications and implications; Part IV The operational level and concluding remarks; 11 Design and Development (Phase 4); 12 Validation (Phase 5); 13 Precommercialization (Phase 6) and the launch; 14 Concluding remarks and insights about product innovation in the twentyfirst century; Glossary; References; Select bibliography; Index
,
English
Additional Edition:
ISBN 0-521-06601-8
Additional Edition:
ISBN 0-521-84275-1
Language:
English
