UID:
edocfu_9960885592302883
Format:
1 online resource (ix, 445 pages) :
,
illustrations
Edition:
1st ed.
ISBN:
1-4780-2369-4
Content:
"In The Media Swirl, longtime music video scholar Carol Vernallis focuses on brief audiovisual media-heightened film segments, music videos, trailers, commercials, TikTok, Instagram, and political advertising and newscasts-to provide a toolkit for citizens wanting to participate in our moment. The book offers techniques for reading digital media and audiovisual relations, with close readings of movies like The Great Gatsby (2013) and Transformers 4 (2014), music videos by Beyonce, Lady Gaga, and Janelle Monáe, and TikTok and YouTube videos. Throughout the book Vernallis argues for the importance of spectacle and its utopic possibilities, refusing to allow spectacle to be claimed by negative attachments. The Media Swirl also seeks to pause and reconsider ethical commitments, especially in light of changing technological regimes, social formations, and understandings of what it means to be human. The book then pivots to new techniques and areas for reading digital media and audiovisual relations, including politics and science. Acknowledging our media landscape's too-muchness, this book claims that through multiple approaches, we can engage with the commons"--
Note:
Partying in The Great Gatsby : Baz Luhrmann's audiovisual sublime -- Shattered pleasures : Michael Bay's Transformers: Age of Extinction -- Beyonce's overwhelming opus; or, the past and future of music video -- Avant-gardists and the lure of pop music -- Beyonce's Lemonade : she dreams in both worlds / Carol Vernallis, Lisa Perrott, and Holly Rogers -- Tracing the Carters through the galleries : "APES**T/APESHIT" and the Louvre -- Storytelling on the ledge : Lady Gaga and Jonas Åkerlund's "Paparazzi" -- How to analyze music videos : Beyonce and Melina Matsoukas's "Pretty Hurts" -- Dave Meyers's Moments of Audiovisual Bliss -- Janelle Monáe's "You Make Me Feel" and Anderson .Paak with Kendrick Lamar's "Tints" : Getting Up in My [Rearview] Mirror -- Who needs music documentaries when there's TikTok and Carpool Karaoke? -- TikTok and costume-drama mashups on YouTube -- The art of color grading / Carol Vernallis, Jonathan Leal, Eric Weidt, and Aubrey Woodiwiss -- Music video directors, production houses, and the media swirl -- Music video's multisensory -- Tracing the asset : humanistic and quantitative approaches to cybercrime film trailers (Snowden and Bourne) -- New technologies, social justice, and the future in Beyonce's audiovisual albums -- Fox News, COVID-19, brief media aesthetics, and historical resonances.
Additional Edition:
ISBN 1-4780-1642-6
Additional Edition:
ISBN 1-4780-1906-9
Additional Edition:
Print version: Vernallis, Carol. Media swirl Durham : Duke University Press, 2023 ISBN 9781478019060
Language:
English
DOI:
10.1515/9781478023692
