UID:
edocfu_9961553672902883
Format:
1 online resource (1 v.) :
,
ill.
Edition:
1st edition
ISBN:
1-283-62155-X
,
9786613934000
,
0-07-180203-7
Content:
THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. " The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence
Note:
Bibliographic Level Mode of Issuance: Monograph
,
Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile.
,
English
Additional Edition:
ISBN 0-07-180202-9
Language:
English
