UID:
edocfu_9961557098102883
Format:
1 online resource (338 p.)
Edition:
1st edition
ISBN:
1-118-98388-2
,
1-283-17658-0
,
9786613176585
,
1-118-09341-0
Series Statement:
Wiley & SAS business series
Content:
"Practical guidance for managers for getting projects started?and presenting the results when the project's doneThis book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program Reveals how to communicate the value of a project once it's done Presents an integrated framework for communicating the value of business analytics Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization"--
Note:
Description based upon print version of record.
,
The Value of Business Analytics: Identifying the Path to Profitability; Contents; Preface; Acknowledgments; CHAPTER 1: Introduction and Background; CHAPTER 2: The Importance of Business Analytics; CHAPTER 3: The Challenges of Tactical Delivery; CHAPTER 4: Defining the Value of Business Analytics; CHAPTER 5: Communicating the Value Proposition; CHAPTER 6: Creating the Execution Plan and Delivering Value; CHAPTER 7: Delivering the Measurement Framework; CHAPTER 8: Bringing It All Together; Glossary; About the Author; Index
,
English
Additional Edition:
ISBN 1-118-09338-0
Additional Edition:
ISBN 1-118-01239-9
Language:
English
